If Arctic sea ice slides into the ocean – but no one hears about it – did it still happen? While climate change and other environmental stories proliferate around the globe, the number of full-time journalists specifically dedicated to these stories seems to be evaporating. And this on top of a wave of general newsroom layoffs: one report puts the number of journalists laid off in the last 2 years at 50,000 – a rate nearly 3 times that of other professions in the currently bottom-up US economy.
None of this has gone unnoticed. A few well-done pieces have been zipping around the Net lately, including one from the Yale Climate Media Forum titled, “Why the Decline and Rebirth of Environmental Journalism Matters”. The piece calls the combined layoff and lack of attention an “e-beat deadzone”, evidenced by both major metropolitan newspapers and the CNN’s and MSNBC’s of the world stripping science and environmental coverage to the barest of bones.
To get a sense of perspective, I did a little sniffing around at the Pew Center’s Project for Excellence in Journalism for data on recent media reporting trends. In the week of Dec. 14 – 20, 2009 – which contained arguably the biggest environmental story in years, the COP15 Climate Conference – saw “climate change” garner just 11% of that week’s “newshole” (the word belongs to Pew – what kind of terminology is that?!). The infographic below shows how that 11% stacked up against the other top 10 most-reported stories of that week:
Transparency notes: Here’s the raw data and here’s where I built the visual. Click that second link to interact with a larger version if you have trouble reading the labels.
11% isn’t that bad – right? But that was during the Copenhagen conference, which convened political leaders from every corner of the globe. What are the everyday numbers like for “climate change” – the baseline percentage, on “nothing special” days? From what I’ve seen in Pew’s numbers, it just barely scrapes 2%.
But the real story might have very little to do with traditional media, because the action around climate is increasingly happening online. Pew’s numbers back this up. For the week of Dec. 7 – 11, 2009, which encompassed the first half of the conference in Copenhagen, “global warming” was one of the top 4 topics in blogs and dominated the social media sphere with more than half (!) of news links dedicated to the subject. It’s probably no surprise that digital media is picking up some of the slack in environmental reporting since journalism seems to be heading in a similar direction anyway. But the very legitimate objection lobbed at blog-driven news holds for environment stories: who’s gonna do the well-researched, professional, resourced and trustworthy reporting? This piece from FAIR does a great job of pointing to a bunch of online outposts that might be able to fill in some gaps. Some highlights: Grist.org, the well-loved hub for dedicated enviros, seems to be growing like crazy – a good thing – and the newer Climate Central looks to be a promising source for layman-friendly/science-backed climate coverage.
So what’s true for journalism as a whole is also true for environmental reporting: new business model needed! There’s tremendous promise in the web, but I think truly robust environmental journalism will require an “ecosystem” of print/tv/web reporting that pieces the many shards of these stories into a cohesive and factual whole.
















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